GPM&M Team Holds First Joint Meeting to Strengthen Global Synergies

From May 13 to May 15, the newly formed GPM&M (Global Product Management and Marketing) team convened for its first joint meeting at iGM Resins' Milan Lab in Italy. This milestone gathering, themed "Collaboration Unlocked," united colleagues from across all regions to foster stronger cooperation, enhance strategic alignment, and build personal connections essential to global teamwork. More importantly, it reaffirmed iGM Resins’ deep commitment to customer centricity. By unlocking collaboration between global and regional teams, the ultimate goal of this event was to improve the way we serve our customers—faster, more effectively, and with greater value.

Strengthening the integration between Product Management and Marketing is a key strategic priority for iGM Resins. These two core functions, when closely aligned, play a vital role in accelerating decision-making, improving go-to-market execution, and ensuring product strategies are developed in direct response to customer and market needs.

The GPM&M team encompasses several critical roles:

• Global Marketing serves as a key technical contact point for customers, helping to translate their needs into effective solutions. It also defines and drives brand positioning and messaging that communicates the value of iGM’s technologies to the market.
• New Business Development identifies growth opportunities, emerging market trends, and untapped applications to expand our customer base and diversify revenue streams.
• Global Product Management leads the lifecycle strategy of our product lines, aligning technical capabilities with market demands to ensure portfolio health and innovation relevance.
• Regional Commercial Product Management serves as the bridge between global strategy and local execution, adapting product plans to regional market needs and supporting local sales teams.
• Pricing Analysts provide data-driven insights and pricing strategies to optimize competitiveness, margin performance, and market access.

• MarCom supports the organization through impactful internal and external communications, strategic content development, digital engagement, and branding initiatives.

Through focused workshops and strategic discussions, participants explored how combined efforts can lead to more efficient innovation, more agile responses to customer demands, and clearer value propositions. The meeting highlighted how shared goals, when supported by structured collaboration, translate into tangible benefits for both internal operations and customer experience.

As Ankit Saxena, Global Head of Product Management and Marketing, summarized: "Bringing Product Management and Marketing together is not just an internal efficiency move—it's a transformation in how we respond to customers, design solutions, and act with agility in a complex global market."

The event also reinforced the importance of face-to-face interaction in building trust, aligning across time zones and cultures, and driving momentum for joint initiatives. This meeting sets the stage for a new phase of cooperation where the unity between Product Management and Marketing will enable iGM Resins to serve customers faster, smarter, and with greater precision.

With strong energy and a collective mindset, the GPM&M team is now well-positioned to turn these synergies into impact—delivering innovation and excellence, together.