Celebrating the new IGM Resins do Brasil brand
July 5th, 2022 - Brazil
Following the announcement of Quiminutri’s makeover as IGM Resins do Brasil, the team recently organized celebrations for the launch of the new brand and the new structure in Brazil.
In June, the newly named IGM Resins do Brasil held an action-packed day with the whole Brazilian team to recognize and celebrate its transformation.
To open the occasion, Jason Ghaderi (Senior Technical Marketing Specialist) led a technical training on IGM Resins do Brasil’s technology, product range, and energy curing applications. This was followed by a practical training – held in the brand-new on-site applications laboratory in Valinhos – with the Brazilian technical team.
Mauricio Locatelli, Regional President of IGM Resins do Brasil, spoke about the new IGM Resins do Brasil brand, sharing the message of the organization’s purpose (We Enable the Transformation of Light for a Better Future!) and discussing its Go Grow Green sustainability strategy. Milena Souza, HR Manager, then gave a presentation on IGM Resins’ cultural agenda.
The day ended with a chance for employees and external sales representatives to come together to celebrate the new brand, which will further align IGM Resins on a global level and strengthen its position in South America.